A leading game developer sought to explore the development of a new console and PC game based on an emerging movie franchise. To ensure the game resonated with its potential audience, they needed a deeper understanding of the video game player segment within the fan base.
We conducted a comprehensive target profiling analysis, focusing on the behaviors, preferences, and motivations of these players. Our insights provided the developer with a clear picture of their target audience, helping them tailor the game’s design and marketing strategy to align with the expectations and interests of this key demographic.
A leading media & entertainment research agency