Our Category Overview Analysis is a specialized approach for retail business planning, designed to uncover opportunities and set strategic priorities. We performed this analysis based on 52 weeks of retail data for a snack brand, evaluating various tactical areas including promotion, sales productivity, product mix, promotional support, pricing, and assortment. By comparing the snack brand’s performance against the market for the category and its specific product segments, we provided actionable insights through a comprehensive report.
This analysis helps retailers make data-driven decisions, optimize category management, and enhance overall business performance.
A leading insight agency